What started off as a series of blog posts from March to May 2007 is now a 96-page PDF file for you to read at your leisure.
If you’d prefer a print copy for reading in the bath, or to throw into your guitar case, you can also buy my free e-book in dead tree format.
Original blog posts
If you’d prefer to read the original articles as they were published here, then follow the links below.
INTRODUCTION: The 20 Things
THING 01: Don’t believe the hype
THING 02: Hear / Like / Buy
THING 03: Opinion Leaders Rule
THING 04: Customise
THING 05: The LongTail
THING 06: Web 2.0
THING 07: Connect
THING 08: Cross-promote
THING 09: Fewer Clicks
THING 10: Professionalism
THING 11: The Death of Scarcity
THING 12: Distributed Identity
THING 13: SEO (includes my top 10 tips)
THING 14: Permission and Personalisation
THING 15: RSS
THING 16: Accessibility
THING 17: Reward & Incentivise
THING 18: Frequency Is Everything
THING 19: Make It Viral
THING 20: Forget product – sell relationship
And now – you can watch the video podcasts!