Tag Archives: strategy

Why give music away for free?

By Dubber | Published: December 31, 2008
I had an email from a musician today who said he was struggling a little with the idea of giving away mp3s. It’s a really common issue, and so I thought I’d share my response. 1) You’re not giving away music, you’re giving away RECORDINGS of your music; 2) Don’t try to make money from your music, [...]
Posted in retail, strategy | Also tagged , , , | 168 Comments

Newest Music Strategies

By Dubber | Published: December 25, 2007
New Music Strategies will be different in 2008. Here’s what we have to look forward to. There’s been a constant thread running through New Music Strategies in 2007. You probably haven’t noticed it, but it’s been there all along. It has to do with my reluctance to predict the future, and talk about what the industry [...]
Posted in strategy | Also tagged , , , | 4 Comments